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Substack's Dumb-Ass Marketing Email

Apologies for the BS

Chris Liss

Aug 3, 2023

Sorry, I must have enabled this months ago, and now that I see what it is, I’ve disabled it.

It’s not the discount that’s the problem, or the marketing, but the lame way it’s done. No one is offering a discount “as a token of our appreciation.” That’s just bullshit. They’re offering it because they want people who are reading for free to pay.

I want people to pay too, but getting you to pay me would not be showing you appreciation.

I don’t promise my readers much — neither regular content, nor actionable information nor winning you money — but I do promise not to bullshit you. And that email was definitely bullshit.

Carry on.